Eco Friendly Package Re-design for United Dairy Farmer's, Borden Grilled Cheese Melts
Say cheese... This is a package redesign to support an Eco friendly view of a farmer owned company, United Dairy Farmers, which in turn owns Borden Foods.
This does several things, it removes the need for adhesives, reduces plastic, and 4 color ink. Using black soy ink and printed on recycled card stock, the messaging congratulates the buyer for making an eco friendlier purchase, and reminds them to recycle this package as well. The thickness of the paper also protects the cheese slices from impact damage, and a paper belt holds the cheese in place.
This means less impact on the environment, reinforces farm friendly brands, and interacts with the customer through messaging and the opening and closing interaction. With minimal ink, and recycled paper, less waste is made over the life course of the product.