The (CIA) Central Intelligence Agency puts out data every year on every country, this data word for word with Robertson's design showcases the country of Panama in a new and colorful creative way. Robertson created such a book, a new logo, and branding for the country.
This coffee table book takes the CIA facts and adds the wonderful storytelling elements through design, photography, and charts so if one would decide to relocate or visit Panama, they have some sense of connection first.
This means the right coffee table book, with the right messaging and logo from the Panama Office of Tourism could increase the amount of consumer interest and travel to the country.